Personalization





Personalization is the process of tailoring products and services to the specific needs of individuals. Providing rich customer experiences is certainly the goal of all ecommerce businesses. Modern online shoppers will judge their experiences on the relevance of content and interactions to them, hence the need for personalization. According to Statista, 80% of consumers are more likely to buy from brands that personalize experiences. Therefore, retailers need to recognize this trend and develop creative strategies to meet customer needs. This can be done by collecting customer data – demographics, browsing history, recent purchases, etc. – and using the information appropriately. Examples of personalization include product recommendations, special offers, discounts, dynamic web content, and personalized emails. By personalizing experiences, companies increase engagement, revenue, and customer retention.

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Personalization is the process of tailoring products and services to the specific needs of individuals. Providing rich customer experiences is certainly the goal of all ecommerce businesses. Modern online shoppers will judge their experiences on the relevance of content and interactions to them, hence the need for personalization. According to Statista, 80% of consumers are more likely to buy from brands that personalize experiences. Therefore, retailers need to recognize this trend and develop creative strategies to meet customer needs. This can be done by collecting customer data - demographics, browsing history, recent purchases, etc. - and using the information appropriately. Examples of personalization include product recommendations, special offers, discounts, dynamic web content, and personalized emails. By personalizing experiences, companies increase engagement, revenue, and customer retention.

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