Listings in Email marketing automation

Email marketing automation is a functionality that is part of almost all ecommerce solutions. The email automation is usually linked to the order process. Furthermore, email is used for communication about "my account". What many ecommerce platforms hardly use is the marketing part. Marketing automation via email is worldwide the most used way to (re) get in touch with existing customers. Important options are then "abandoned shopcart", cross-sell after purchasing a product or offering products and promotions that customers may find interesting. But the strength lies in the relevance of the message. And unfortunately that is where things often go wrong. Good marketing automation through email is only possible when good segments and profiles of customers are available. Nowadays, a Customer Data Platform implemented.