PIM functionality





The Product Information Management (PIM) solution is software that collects product data in one location and centralise. The product information is then processed and optimized before being distributed across various marketing and sales platforms. Therefore, the nature of PIM functionality means it serves as the sole source of truth for product data. It is especially useful for businesses looking to execute an omnichannel marketing strategy. Selling products through multiple touchpoints requires consistency of published information. Updates must also be performed regularly, otherwise customers will receive incorrect information. Managing information through spreadsheets increases the chances of spreading dirty data. However, PIM software eliminates this risk. Moreover, the PIM functionality also extends to data enrichment. For example, Augmented Reality, Virtual Reality, AI, etc. can be integrated to enrich product information.

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The Product Information Management (PIM) solution is software that collects product data in one location and centralise. The product information is then processed and optimized before being distributed across various marketing and sales platforms. Therefore, the nature of PIM functionality means it serves as the sole source of truth for product data. It is especially useful for businesses looking to execute an omnichannel marketing strategy. Selling products through multiple touchpoints requires consistency of published information. Updates must also be performed regularly, otherwise customers will receive incorrect information. Managing information through spreadsheets increases the chances of spreading dirty data. However, PIM software eliminates this risk. Moreover, the PIM functionality also extends to data enrichment. For example, Augmented Reality, Virtual Reality, AI, etc. can be integrated to enrich product information.

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