A Ecommerce Platform is much more than just a web shop
For a good Ecommerce Platform: Can it move with your customers' digital experience?
More than 300 different solutions available
That choice better be right at once. There is a serious investment involved - financially and organizationally. Prepare a well-specified schedule of requirements for now and future business developments.
Which technologie is your choice?
Not only the technology for your online store or trading company should be future-proof, the supplier and service model you choose should also offer guarantees for the future. The market for Ecommerce Platforms is roughly divided into Open Source Platforms, On Premise Platforms and SaaS Platforms.
Open Source Ecommerce Platforms
Open Source Ecommerce Platforms have the main advantage of being low-threshold. They are standard software, customisable by specialised developers. The application is large-scale, so your differentiation is limited. Unless you participate in the community as a co-developer, you have no influence on further development. Open Source Platforms often offer additional options for a fee. There is usually no 24/7 service attached.
On Premise Ecommerce Platforms
On Premise Ecommerce Platforms range from standard software to highly sophisticated customization. The range is varied and still growing. You come across well-known and less well-known tech names. You buy the right to use the software, usually within a service contract. The application then runs on your own server(s) or cloud environment. One advantage is that you can be distinctive with specific applications. On Premise Platforms usually require IT knowledge for updates, bug fixes and maintenance.
SaaS Ecommerce Platforms
SaaS Ecommerce Platforms combine the advantage of customization options with flexibility. Software as a Service focuses on unburdening. Your E-business platform is exclusive, but runs on an external server. As a result, the software can be scaled up quickly and you can be sure that the underlying technology and security are constantly being developed further. You actually lease the software, including a service package. SaaS Ecommerce Platforms are for starters and for enterprise applications.
Webshop or Ecommerce platform ...
are software applications where supply and demand meet online. The requirements you set for the software depend on the nature and complexity of your sales or trading activities.
The sky is the limit...
but of course highly advanced solutions come at a price.
Each Ecommerce Platform has a front (front end) and back (back end). The front is your 'visible shop', the back is the invisible technology that handles all processes. The front end - which determines the look and feel - is different for a retailer than for a wholesaler or brand.
Digital business...
argues that the Customer Journey should be leading. The right Ecommerce solution should be your commercial strategy, support your story-telling, your branding, the search, comparison, ordering, payment, inventory management and distribution processes optimally. Ideally, you combine a Ecommerce platform with a customer data and Marketing Automation solution.
Connectivity...
is becoming increasingly important as incoming and outgoing data streams become larger and more complex. Future - marketing - systems in your IT landscape must be able to be connected simply.
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