Listings in Product filters

Product filters are search functions that allow users to find the desired products. They are designed to facilitate the navigation of products on an ecommerce website, saving customers time that would otherwise have been spent scrolling through the many items displayed. Good ecommerce filters limit options by filtering by categories like brands, size, colors, popularity, etc. Surprisingly, it's a relatively untapped feature; only 16% of the e-commerce sites have high quality product filters. Given the many benefits that product filters offer, it is important that companies invest in optimizing them. For example, they improve customer engagement and experience, helping them quickly find products they want. This is important because it drives conversions. In addition, a good product filter also helps customers discover new products that they may not have been looking for. This offers opportunities for upselling and cross-selling, which increases turnover. For better functionality, store owners should define filters based on the products they offer. By doing this, product filters will be accurate, well organized and effective.