Customer profiling
Customer profiling is a function that can create customer profiles based on a number of characteristics. The function is rarely applied in ecommerce solutions because it is more often invested in a separate customer data solution. But for smaller companies with less budget, you see this application more and more in “all-in-one” ecommerce solutions. The functionalities that these solutions offer are often limited. But better limited possibilities and be able to use immediately than waiting for, for example, a CDP solution.
Customer profiling ensures that returning customers are recognized and that their behavior is directed so that a picture is created of the interests. With this customer profile, personalized content can be displayed.
Listings in Customer profiling
Customer profiling is a function that can create customer profiles based on a number of characteristics. The function is rarely used in ecommerce solutions because it is more often invested in a separate customer data solution. But for smaller companies with less budget, you will see this application more and more in "all-in-one" ecommerce solutions. The functionalities that these solutions offer are often limited. But better limited possibilities and be able to use immediately than waiting for, for example, a CDP solution.
Customer profiling ensures that returning customers are recognized and that their behavior is directed so that a picture is created of the interests. With this customer profile, personalized content can be displayed.
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