Listings in Storefront only

The ecommerce storefront is the frontend or client-side of the website. It includes features such as themes, colors, fonts, product pages, drop-down menus, etc. It is the user interface (UI) through which visitors to your online store interact. While the backend focuses on data processing, the frontend is responsible for creating an engaging customer experience. Therefore, the frontend only pertains to the shop window. In many ways, the ecommerce storefront is the most important aspect of your online business as far as the customers are concerned. This is because it determines both the first impression and the overall user experience that the customers get out of their interactions. Therefore, the shop window must offer ease of use and navigation, personalization, visual appeal and top performance. Many small to medium-sized businesses choose ecommerce platforms that power the backend functions, so they only worry about the storefront.