Loyalty program





A customer loyalty program is a strategy designed to build a long-term relationship between a company and customers. In e-commerce, it is significantly cheaper to retain old customers than to acquire new ones. That is why loyalty programs are aimed at increasing customer retention, trust and loyalty. Loyal customers not only make more purchases, but they also refer and become brand advocates.
Points-based loyalty programs where you earn points for sales and referrals are the most common. Then accumulated points are redeemed for discounts, free shipping, or early access to new products. In the tiered type, customers receive benefits based on their rank in the program. Other types are paid and value-based programs.

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A customer loyalty program is a strategy designed to build a long-term relationship between a company and customers. In e-commerce, it is significantly cheaper to retain old customers than to acquire new ones. That is why loyalty programs are aimed at increasing customer retention, trust and loyalty. Loyal customers not only make more purchases, but they also refer and become brand advocates. Points-based loyalty programs where you earn points for sales and referrals are the most common. Then accumulated points are redeemed for discounts, free shipping, or early access to new products. In the tiered type, customers receive benefits based on their rank in the program. Other types are paid and value-based programs.

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