Between 2017 and 2022, global web traffic grew by a factor of 4. Organic search is responsible for 53.3% of that traffic. Google has further made heavy investments in its RankBrain project to improve the accuracy and relevance of its SERPs. Therefore, competition for web traffic is high and ranking parameters are now strict. This emphasizes the importance of SEO in alle sectoren, inclusief e-commerce. 81% van de online shoppers voert zoekopdrachten uit met Google, Bing en andere zoekmachines voordat ze een product kopen. Daarom hebben bedrijven e-commerce SEO meer dan ooit nodig.
Ecommerce zoekmachine optimization is the strategic use of ranking signals to generate high quality, organic traffic from zoekmachines to an ecommerce website.
Perhaps the technicalities of SEO contribute to why business owners often overlook it. In addition to keywords, factors such as page speed, mobile friendliness, and user experience metrics also affect how high web pages rank. However, the influence of web search on the buying behavior of modern shoppers makes the consequences of ignoring ecommerce SEO potentially devastating to businesses.
WHY YOUR E-COMMERCE WEBSITE NEEDS SEO
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MORE WEB TRAFFIC EQUALS MORE CUSTOMERS
The direct benefit of ecommerce SEO is an increase in customer base. 65% of traffic to e-commerce websites comes from organic search results. Ranking high on SERPs and ranking highly can help your ecommerce site achieve higher click-through rates and attract web surfers to your product pages. In addition, because the content of your page matches their searches, these visitors are more likely to become paying customers.
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IMPROVES BRAND AWARENESS AND REPUTATION
In addition to earning customers, the focus on ecommerce SEO also shines a positive light on brand image in two ways. First, many prospective customers meet companies for the first time through SERPs, and scoring high repeatedly causes your brand name to be subconsciously registered in their minds. So even if they don't make purchases right away, there's a good chance they'll go straight to your website in the future. Second, e-commerce SEO contributes to increasing brand reputation. Web surfers recognize the oversaturation of the Internet, which makes them more likely to trust sites indexed by Google.
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PROVIDES USEFUL INFORMATION FOR A BETTER USER EXPERIENCE
SEO is a dynamic rather than static process. That's why your business needs to regularly research trends and changes to maintain high rankings in search results. This in turn provides you with actionable information that can improve the user experience and attract even more traffic. For example, your research might show that more shoppers are entering "pretty red evening dress" into the Google search box. This is an indicator that your store needs to stock that item. Your SEO research can also inform you about the need to improve your web loading speed and reduce bounce rate. By acting on the information, you can greatly improve the user experience through ecommerce SEO.
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PRODUCES EXCELLENT ROI
Perhaps the biggest draw of a well-executed SEO campaign is its ROI. While a company can generate nearly 40% of its revenue from organic web searches, its capital requirements are low. SEO strategies are relatively easy to master and implement internally. Therefore, the costs incurred will often be limited to subscriptions to analytics and research tools. In addition, keep in mind that users of zoekmachines ignore 70 to 80% of the paid survey results. This shows the superiority of organic SEO over the paid format. Therefore, organic ecommerce SEO generates a greater profit margin and a higher ROI than most forms of digital marketing.
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OFFERS PROMISING OPPORTUNITIES FOR REMARKETING
Ecommerce SEO goes beyond your website. By leveraging the potential of SEO Retargeting, your business can attract return visits from casual visitors. Retargeting allows you to use data from website cookies to strategically place ads on other websites. For example, you can show ads for items in abandoned carts or product pages that have been visited repeatedly. This helps remarket products, attract more traffic, and potentially sell more.
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PROGRESS CAN BE EASILY TRACKED
It is important for entrepreneurs to measure the return on time and money invested in any venture. Fortunately, there are many analytical tools you can use to monitor your SEO performance and evaluate the success of implemented strategies. Consequently, the feedback generated from the in-depth analysis can be used to formulate new strategies to improve performance metrics.
In short, it is important to note that SEO for e-commerce Not a quick fix It requires entrepreneurs to invest time and effort and constantly adapt to new trends. However, the result of a carefully planned SEO campaign will inevitably lead to more customers and revenue in the long run.
