The ecommerce shipping strategies employed in your online store are vital to virtually every aspect of your business, from customer relationships to generating profits. In a world where online stores are replacing brick and mortar stores, companies must now offer shipping services. More and more customers now prefer to scroll through e-commerce websites, select their desired items and wait for the products to appear at their doorstep or at the local pick-up station. If your business is going to survive the cutthroat world of e-commerce, shipping matters. But even more important are the shipping strategies used. Although that sounds obvious to many companies, the reality is still different.
HOW IMPORTANT ARE E-COMMERCE SHIPPING STRATEGIES?
Het laatste punt van aankoop van een product is de levering aan de consument. De manier waarop je het product levert, heeft invloed op de klantervaring. Om verkoop en terugkerende klanten te verzekeren, moet u ervoor zorgen dat hun ervaring positief en consistent is. Met andere woorden, uw e-commerce verzendstrategieën zijn nauw verbonden met klantbehoud en klant verloop.
However, between unrealistic customer demands and difficult shipping logistics, entrepreneurs face many challenges. Delivery speed and shipping costs are major sources of customer dissatisfaction worldwide. As a result, e-commerce owners are under tremendous pressure to consistently satisfy their customers.
EFFECTIVE SHIPPING STRATEGIES FOR E-COMMERCE TO BOOST YOUR BUSINESS
If your business has experienced product returns, customer churn, and abandoned carts, it's time to rethink your current shipping strategy. There are more effective ecommerce shipping strategies to consider, and these include:
USE A TRUSTED COURIER FOR SPECIFIC SHIPPING DESTINATIONS
As much as we'd like the opposite to be true, not all locations are easily accessible. This could be due to a variety of factors, including shipping route disruptions, changes in carrier routes, weather or unusual conditions. All this contributes to making shipping hectic. Therefore, use courier services that can easily navigate those regions as part of your ecommerce shipping strategies. Do thorough research, find a competent brand and stick with them as long as they provide quality services.
INCLUDES INSURANCE FOR VALUABLE ITEMS
If your brand deals in luxury goods, it's a smart move to use high-quality item insurance as part of your ecommerce shipping strategies. Standard insurance may not be sufficient to cover the value of the product in the event of loss or damage. However, with high-quality shipping insurance for items, your business is better protected. In addition, it reassures your customers that you have secured their item and reinforces your integrity towards them.
INCLUDING EXPRESS SHIPPING POLICY
The success of your e-commerce shipping strategies depends a lot on your policy. As such, your company should have a crystal clear policy for shipping products nationally and internationally. This approach clarifies any doubts in the minds of potential customers. It makes them aware of all shipments that involve shipping methods, restrictions, costs, etc.
KEEP YOUR CUSTOMERS INFORMED ABOUT THEIR ORDERS
Incorporate e-commerce shipping strategies that drive communication between your business and consumers. As many as 83% of customers expect to be constantly updated on the status of their orders. After a purchase is made, customers are usually excited to receive their orders. Therefore, it helps to provide them with tracking information and other updates that will reassure them.
FREE SHIPPING OFFER
93% of the online shoppers will be persuaded to buy when shipping is free. So consider free shipping as one of the ecommerce shipping strategies to implement. This is of course not possible without extra costs for your company. Avoid losses by including shipping costs in the product costs. You can also set a free shipping threshold that activates free shipping after the customer makes purchases up to a certain value.
DETERMINE SHIPPING COSTS
If you can't include free shipping in your ecommerce shipping strategies, make sure you define shipping costs clearly. There's nothing like a simple shipping experience for customers. It is important to clarify what the shipping costs are. These can be flat rates, weight-based rates, price-based rates, etc., depending on your business products. Preferably, you can use a mix of shipping options so that customers can choose what works best for them.
In short, using effective shipping strategies for e-commerce means finding a balance between customer satisfaction and business growth. By applying these strategies and tailoring them to your business needs, you can find the balance that works best for you and your customers.
